Everything you need to know about Shinefinity Zero Lift Color Glaze from Wella Professionals!Mar 07, 2022
It's finally here! Wella Professionals has a new line in their portfolio - Shinefinity! #shinefinity #partnerinshine
I'm so excited to annouce the launch of this innovative color!
I proudly co-created Shinefinity with Wella Professionals! I even visited their headquarters and lab in Geneva, Switzerland and Darmstadt, Germany! How cool is that!?! I'm forever grateful to Wella for this once in a lifetime opportunity!
This guide is everything you need to know about Shinefinity Zero Lift Color Glaze from Wella Professionals!
Shinefinity is for all hair types and textures and consciously designed without ammonia, silicones, alcohols, animal-derived ingredients, or parabens!
Whether you are looking to achieve a multi-dimensional color transformation (with my signature Shinefinity Shimmer Melt Glaze service), or wanting a shiny and translucent glazed finish using Crystal Glaze (with the Shinefinity Glaze service), Shinefinity’s color glaze and services enable and empower stylists to create without limits!
SHINEFINITY will help you achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.
Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.
NEW!!! Numbering System:
Why you'll love Shinefinity:
1. IT’S GENTLE ON CLIENTS’ HAIR
Get ready for a lot of ‘zeros’. Shinefinity glazes hair with a zero damage, zero lift, zero ammonia, zero silicone and zero drying alcohols formula that’s kind and gentle. This means you can use it on all hair types, no matter if your client’s hair is fine and fragile or coarse and dry. It’s great news for those who crave color, but fear split ends and breakage.
2. IT FEATURES BALANCED PH TECHNOLOGY
We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the color is lower, it can lead to unpredictable color results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the color in, before dropping to an acidic range that ensures zero lift and zero damage.
3. IT’S SUITABLE FOR ALL BASE COLORS
As well as being suitable for hair in every condition, Shinefinity can be applied to any base color. It’s not just for virgin hair; you can use it on colored or pre-lightened locks, too. However, we do recommend you don’t use a color reducer, like Color Renew Opens in a new tab, before glazing, as the final results may be unpredictable.
4. IT ENHANCES THE NATURAL TONE
One of Shinefinity’s most alluring features is its ultra-natural finish. It subtly elevates your client’s hair, while respecting the natural high and low tones they already have. More and more, clients are seeking color that looks and feels believable – not obviously colored – and this glossy glaze helps them achieve just that (with light-reflective shine added in).
5. IT’S QUICK AND EASY TO WORK WITH
Mixing your Shinefinity formula is simple. All you have to do is blend the desired shade of the gel crème with the Brush & Bowl Activator or Bottle Activator (depending on your chosen technique) in a 1:1 mixing ratio. Application is easy, too, as the kind-to-hair formula doesn’t drip, so you can move quickly without having to worry about making a mess.
There are 32 shades of Shinefinity to glaze with, divided into 4 families: Warms, Naturals, Cools and Boosters. With so many translucent tones to work with, the glazing possibilities are endless!
THE BOOSTER TONES
The tones above become even more adaptable when you mix them and add in one of the Booster Tones. There are three to work with: 00/00 Crystal Glaze, 00/89 Blue Booster and 00/66 Violet Booster.
00/00 CRYSTAL GLAZE
Blend this clear glaze into Shinefinity formulas to dilute the color intensity or use it solo to give your client a clear shine-boosting glaze. Mix your level 09 shades in equal parts with 00/00 to create any level 010/XX shade.
00/89 BLUE BOOSTER
Add a boost of blue to take your client’s glaze color cooler or reduce unwanted brassy orange tones, or apply it on its own for a dreamy marine glow.
00/66 VIOLET BOOSTER
Like a purple shampoo , a touch of this violet hue helps to neutralize brassy yellow tones in any shade of hair – especially blondes. You can also use it creatively to make bespoke violet or pink hues.
5 SHINEFINITY SERVICES TO TRY
Four services, four glossy results; discover the different Shinefinity techniques you can offer your clients, from express appointments to color corrections Opens in a new tab.
1. THE SHINEFINITY GLAZE
The original Shinefinity service is your go-to for a translucent tint that enlivens clients’ color. Use after a blonding service, as a standalone shade, or on natural hair for a glow like no other.
2. THE SPEED GLAZE
When they’re low on time, go high on shine with a Shinefinity Speed Glaze. Ideal for in-between appointments or to adjust a blonde tone, it sees you apply the glaze to towel-dried hair for just 10 minutes. This tends to give a softer end result.
3. THE CORRECTIVE GLAZE
Color corrections don’t always have to be a lengthy process. For clients with gentle correcting required, use a Shinefinity glaze to moderate unevenness or darken without pre-filling. Always apply to dry hair to maximize absorption.
4. THE BALANCING GLAZE
Strike the perfect balance with your client’s color by teaming a Koleston Perfect or Illumina Color root shadow or coverage with a Shinefinity glaze on the mid-lengths and ends. Apply the root shadow first, allow it to develop for 10 minutes, then add the glaze and leave it on for 20 minutes.
5. SHIMMER MELT GLAZE
The Shimmer Melt Glaze is my signature service I created during the development of Shinefinity! If you would like multi-dimensional results using color to complement your balayage and hairpainting placement, look no further!
This service is perfect to achieve modern, painted hair looks. It creates a gradient and dimensional melting effect with a seamless blend!
STEP 1: Hand paint the lightened areas to the desired level of lightness, rinse and
STEP 2: Apply the deeper mixture to the roots, blending it 1“ over the lightened areas. Blend this into your lighter shade, using a large-tooth comb to blend the shades together.
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